Integrity Toys 2019 Convention: Live From Fashion Week - Day 1

The 2019 Integrity Toys Live From Fashion Week convention opened officially this week in Baltimore and once again, this blog will be bringing you all the new dolls and outfits, as products become available at the convention throughout the weekend. This year's theme is all about fashion, and with the exception of the Poppy Parker Style Lab (which celebrates the 10th anniversary of Poppy Parker), every exclusive doll offered at the event, whether in the convention collection, salesroom, centerpieces or giveaways, is inspired by either Spring, Resort, Summer, Fall or Winter fashion weeks as follows:

Poppy Parker is Fashion Week Spring/Summer 1967

Fashion Royalty is Fashion Spring/Summer 2020

Monarchs is Fashion Week Resort 2020

East 59th is Fashion Week Fall/Winter 1956

The Industry is Fashion Week Fall/Winter 2020

NU. Face is Fashion Week Fall/Winter 2020

Dolls from the Fashion Royalty® Collection and the NU. Face™ Collection were designed by Jessy Ayala, the East 59th® Collection by Chris Stoeckel, The Monarchs Homme by Vaughn Sawyers and the Poppy Parker™ Collection by David Buttry.

The convention registration started on Wednesday for the attendees who arrived early and they all received "Fresh Perspective" Baroness Agnes Von Weiss in their welcome bag. The bag had Powder Puff Poppy Parker printed on it, celebrating Poppy’s 10th anniversary.

Note: All dolls pictured in these photos are prototypes; final colors and textures may vary slightly.

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Item # 91467 

Fresh Perspective

Baroness Agnes Von Weiss™

Welcome Doll

The 2019 Integrity Toys Convention:

Live From Fashion Week

Edition Size: 700

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Head Sculpt: Agnes Von Weiss

Body Type: FR

Foot Sculpt: High Heel

Skin Tone: Hungarian 

Hair Color: Caramel Blonde

Eyelashes: Yes

Quickswitch: No

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I’m not crazy about this version of the Baroness. She’s beautiful but I find her make up too pronounced and candy coloured to like (it looks more prominent in real life photos). Her outfit and accessories remind me of Going Public Eugenia. And, as you will see below, most of the dolls in this convention so far, remind me of older releases. I don’t know if it is due to the production problems that troubled Integrity Toys this year or simple lack of inspiration, but I’m a bit underwhelmed by what I’m seeing in the first convention day, with a couple of notable exceptions.

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The Integrity Toys Souvenir Shop and The Style Lab opened for business on Thursday. Let’s see the offerings that can be found in the Souvenir Shop - that is, the Convention collection and the shop exclusives.

Convention Collection:

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Item # 91468

English Rose

Eugenia Perrin-Frost™ Dressed Doll

The 2019 Integrity Toys Convention: Live From Fashion Week Convention Collection

Edition Size: 700

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Head Sculpt: Eugenia Perrin-Frost

Body Type: FR

Foot Sculpt: High Heel

Skin Tone: FR White

Hair Color: Raven

Eyelashes: Yes

Quickswitch: No

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Cute but it’s like Vivacité with another skintone. The total would look completely washed out, save for the raven hair and brightly coloured shoes. The blouse looks beautiful but the skirt does not do it justice. Where is Ferré when you need him!

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Item # 91469

Spring Romance

Adèle Makéda™ Dressed Doll

The 2019 Integrity Toys Convention: Live From Fashion Week Convention Collection

Edition Size: 700

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Head Sculpt: Adèle 1.0

Body Type: FR

Foot Sculpt: High Heel

Skin Tone: Dark A-Tone

Hair Color: Raven (Flocked)

Eyelashes: Yes

Quickswitch: No

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She look a lot like her sister from the Faces of Adéle giftset. From the waist up she gives me Adut Akech vibes in Valentino. The pants are not to my liking, they needed a more fluid fabric to work properly. Love the bag and hat, her accessories in general are superb.

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Item # 82121

London Show

Nadja Rhymes™ Dressed Doll

The 2019 Integrity Toys Convention: Live From Fashion Week Convention Collection

Edition Size: 700

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Head Sculpt: Nadja 2.0

Body Type: NU. Face

Foot Sculpt: High Heel

Skin Tone: Japan

Hair Color: Pale Honey Blonde

Eyelashes: Yes

Quickswitch: No

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She’s fantastic! People have been clamouring for ages for a light coloured version of the Afroamerican Integrity Toys sculpts and the result is breathtaking. Her outfit is gorgeous too, reminding me of the OOAK Bow Down Nadja from the 2017 convention.

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Item # PP153

Young Romantic

Poppy Parker™ Dressed Doll

The 2019 Integrity Toys Convention: Live From Fashion Week Convention Collection

Edition Size: 700

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Head Sculpt: Poppy Parker

Body Type: Poppy Parker

Foot Sculpt: High Heel and Articulated Ankle (Comes With Both)

Skin Tone: Hungarian

Hair Color: Warm Dark Brown

Eyelashes: Yes

Quickswitch: No

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I’m not against romantically styled dolls, but they have to be styled in a certain way. This is not it. Very renaissance looking, a little modern Juliet, looking for her Romeo. The extra flat feet and sandals only accentuate the effect.

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Item # PP154

Kimono Go Go

Poppy Parker™ Dressed Doll

The 2019 Integrity Toys Convention: Live From Fashion Week Convention Collection

Edition Size: 700

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Head Sculpt: Poppy Parker

Body Type: Poppy Parker

Foot Sculpt: Articulated Ankle

Skin Tone: FR White

Hair Color: Platinum

Eyelashes: Yes

Quickswitch: No

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What a beautiful face! The only thing bothering me are the orangey brows. Her hairstyle and earrings are straight from the fashion magazines of the sixties. Her kimono though is not up to par. The huge obi distorts her silhouette in an ungainly way.

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Item # 73012

Winter Shimmer

Lady Aurelia Grey™ Dressed Doll

The 2019 Integrity Toys Convention: Live From Fashion Week Convention Collection

Edition Size: 400

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Head Sculpt: Lady Aurelia Grey

Body Type: E59

Foot Sculpt: High Heel

Skin Tone: Light Honey

Hair Color: Raven

Eyelashes: Yes

Quickswitch: No

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The last doll of the convention collection is a new Aurelia. Blue seems to be a favourite colour for her. She looks regal and I love her jewellery. Not enough to want her for my collection though. The hairstyle is a bit off for her era though, it was popular in the next decade. Not many accessories but killer gloves.

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The convention salesroom had a few more dolls available for collectors, with a new sculpt and character of - gasp! - older age debuting in the Industry line.

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NEW CHARACTER!

Item # 88060

That's All

Plum Powers™ Dressed Doll

The 2019 Integrity Toys Convention: Live From Fashion Week Salesroom Exclusive

Edition Size: 400

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Head Sculpt: Plum Powers

Body Type: The Industry

Foot Sculpt: High Heel

Skin Tone: Cream

Hair Color: Platinum/Silver Mix

Eyelashes: Yes

Quickswitch: No

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She’s so obviously inspired by Iris Apfel but she also has a bit of the legendary fashion editor of Vogue and Harper’s Bazaar, Carrie Donovan, who had trademark huge glasses too. Want her! And her croc imitation Kelly style bag is to die for.

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Item # 88061

Devil Made Me Do It

Tulabelle True™ Dressed Doll

The 2019 Integrity Toys Convention: Live From Fashion Week Salesroom Exclusive

Edition Size: 400

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Head Sculpt: Tulabelle True 2.0

Body Type: The Industry

Foot Sculpt: High Heel

Skin Tone: FR White

Hair Color: Warm Dark Brown

Eyelashes: Yes

Quickswitch: No

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We can see the new Tulabelle sculpt better now, I still cannot warm up to her. She looks so smug I want to punch her, LOL! Not sure about the asymmetrical jacket. I’d like it better if the asymmetry was also at her collar.

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Item # 21012

Art Of Manliness

Darius Reid™ Dressed Doll

The 2019 Integrity Toys Convention: Live From Fashion Week Salesroom Exclusive

Edition Size: 500

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Head Sculpt: Darius 2.0

Body Type: The Monarchs Homme

Foot Sculpt: The Monarchs Homme

Skin Tone: Nubian

Hair Color: None

Eyelashes: None

Quickswitch: No

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One of the oldest and most loved characters makes his appearance again! Darius has a new sculpt, not a gorgeous as the previous one though. He look more like Tyson Beckford now. The hot pink suit is lovely. He has nice accessories too, plus a hat and an earring. And yes, the ugly sneaker trend has hit the Monarchs too. Must add that titling your male doll The Art Of Manliness in 2019 and the era of #MeToo and LGTB+ rights is a bit weird.

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All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2019 and may not be reprinted or disseminated without express written permission. FASHION ROYALTY, POPPY PARKER, NU. FACE, EAST 59TH, THE INDUSTRY, THE MONARCHS HOMME and all other character marks followed by ™ or ® are trademarks of Integrity Toys, Inc. Chesapeake City MD USA 21915. All rights reserved. The W Club is a trademark of Intercap Merchant Partners, LLC. All rights reserved. Photography by Jaime Thornton Layouts and graphics by Alain Tremblay, Marketing.

Welcome to Miami! The 2nd W Club exclusive doll for 2019 is Ocean Drive Agnes Von Weiss!

The proverbial ink (virtual of course) wasn’t even dry on the first W Club doll preorder and the second one arrived in our inboxes! "Ocean Drive" Baroness Agnes Von Weiss™ mini gift set, designed by IT designer Jessy Ayala, is the new beauty on the horizon, 1 of the 5 total W Club Exclusive Dolls offered throughout the Club year (there are still 3 left).

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Item # 91447

Ocean Drive

Baroness Agnes Von Weiss™

Dressed Doll Mini Gift Set The Fashion Royalty® Collection

2019 W Club Exclusive

Expected Ship Date: Fall 2019

Special Member-Only Pricing:$165.00 + S & H

Edition Size: TBD

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Head Sculpt: Agnes

Foot Sculpt: High heel

Skin Tone: FR Black

Hair Color: Dark Espresso

Eyelashes: Yes, Hand-applied

Quickswitch: No

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Included:

  • 12.5" fully articulated doll with rooted hair and hand-applied eyelashes;
  • High-fashion, ocean inspired, hand-drawn and custom printed bathing suit with matching sheer sun-skirt;
  • Matching hand-drawn and custom printed open-toe sandals;
  • Newly designed "golden" seashell-inspired jewelry set, which includes ankle and wrist bangle bracelets, elaborate drop earrings, starfish ring;
  • Alternate set of jewelry composed of earrings, necklace and cuff bracelet;
  • Perfectly draped, ankle length cocktail dress with micro-sequins at the back and delicate chain shoulder strap details;
  • "Golden" spectator heels to match Agnes' evening look;
  • Clutch purse;
  • Oversized sunglasses;
  • Pair of hands (with long nails);
  • Alternate pair of hands (with short nails);
  • Doll stand;
  • Certificate of authenticity.
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First time for Agnes in FR black. She’s gorgeous, isn’t she? We have seen her before in skintones other than her usual, white-as-porcelain complexion, and it suits her a lot. The swimsuit and wrap skirt look is definitely inspired by similar Versace looks, more recently seen in the tribute collection last year. The yellow/golden draped dress is more difficult to pinpoint; people have tried to match it to Versace chainmail dresses, to a Kim Kardashian look (based on her hairstyle, sheesh!), but to me it looks a lot like an older Fashion Royalty dress, the one worn by On The Rise Elyse Jolie. 

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She has a great looking face, looks very different than her previous darker skin editions, plus her accessories are fantastic: two pairs of shoes, a nice bag, earrings that look like the Versace Medusa, charm bracelets, a starfish ring, plus a redesigned version of the older Fashion Royalty coin necklace. Just wish she had a more modern design for her (seen before a lot) sunglasses. Maybe if I could find some gold shells or starfish in scale and glue them on the sunglasses? The W Club informed us that she mails in a regular doll box, so shipping is cheaper than other giftsets. Good work IT!

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Offer Type:W Club Exclusive pre-order.
Participation Deadline: June 21st, 2019, Noon Eastern time.
Special Mini Gift Set Pricing: $165.00 + S&H per set.($25 NRD deposit per mini gift set due now; balance of $140.00 + S & H per mini gift set due approximately Fall 2019).
Final Edition Size: To be determined- will be based on all pre-orders received.
Shipping Timing: Approximately Fall 2019.
Availability: 2019 W Club members only.
Order Limit: Up to 1 mini gift set per membership.

THE DEADLINE TO PRE-ORDER THIS MINI GIFT SET IS NORTH AMERICAN EASTERN TIME.JUNE 21ST, 2019 AT NOON

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Doll shown is a prototype. Final fabrics, hand-drawn bathing suit print, colors and textures may vary slightly. For adult collectors ages 15 and up only. All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2019 and may not be reprinted or disseminated without express written permission. Fashion Royalty and all other character marks followed by ™ or ® are trademarks ofIntegrity Toys, Inc. Chesapeake City MD USA 21915. All rights reserved. The W Club is a trademark of Intercap Merchant Partners, LLC. All rights reserved. Doll Photography by Jayme Thornton. Layouts and graphics by Alain Tremblay, Marketing.

Integrity Toys Luxe Life 2018 Convention - final gala and convention doll reveal

Sorry for posting this so late after the convention but I was away on business and did not have time to write. Better late than never though!

As most people know, Saturday night is the time of the final gala and the reveal of the much anticipated convention doll. The centerpiece doll was the one that first greeted the attendees though, as they entered the ballroom: Agnes Von Weiss!

Item # 91453

Affluent Demeanor

Baroness Agnes Von Weiss™ Centerpiece Doll

The 2018 Integrity Toys Convention: Luxe Life

Gala Dinner Event Centerpiece

Edition Size: 450 Dolls

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​Hmmm. Not bad but no comparison to last year’s Agnes centerpiece. And her dress reminds me of an old Barbie release as well as a bubble dress of the same burgundy colour I own. Simple black shoes with ribbon ties, minimal jewellery, no bag... not that luxe for me. Slapping a crown on an outfit does not mean it automatically becomes luxu. Ask Dolce & Gabbana, they have been doing it for ages. And we saw the purple highlights in last year’s convention dolls. 

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The winners of the convention design competition were also announced. The Diorama Design Competition had only had one participant, so it was the sole winner for both People's Choice and Judge's Choice: Lani Billitti. In the Doll Design Challenge, the People's Choice was the talented and very creative friend Mario Paglino, while the Judge's Choice was the talented and very creative friend Sinuhe Guzman, who later told me he first saw Fashion Royalty dolls in my blog. It made me so happy that those two guys won, they are worthy winners.

People’s Choice winner doll by Mario Paglino, photo by Mario Paglino.

People’s Choice winner doll by Mario Paglino, photo by Mario Paglino.

Judge’s choice doll by Sinuhe Guzman. Photo by Patricio Lecuona. 

Judge’s choice doll by Sinuhe Guzman. Photo by Patricio Lecuona. 

Then the winners of the OOAK dolls designed by the Integrity Toys design team just for the raffle room were picked and the host city of next year's convention was unveiled- Baltimore, Maryland. The theme will be “Live from Fashion Week” and it will take place from 10-12th October 2019.

Finally, special guest Jason Wu joined the hosts on stage to unveil the convention doll, which he designed himself, Elyse Jolie.

Item # 91454

Inspired Grandeur

Elyse Jolie™ Convention Doll

The 2018 Integrity Toys Convention: Luxe Life

Edition Size: 600 dolls

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A bit disappointed with the convention doll. Too much colour on face and hair, too little on the outfit. She’s a hodgepodge of previous Elyse doll’s with the make up of Spring Forward Eugenia. The design competition dolls look much better than this.

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Note: All dolls pictured in these photos are prototypes; final colors and textures may vary slightly. All photos, unless otherwise noted, and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2018 and may not be reprinted or disseminated without express written permission. The W Club is a trademark of Intercap Merchant Partners, LLC. All rights reserved.Layouts and graphics by Alain Tremblay, Marketing.

Integrity Toys 2018 reveal pt.5: the event doll - Devotion Agnes Von Weiss

Every event has a doll dedicated to it and this year's Integrity Toys webinar was no exception. My haw literally dropped when the first photo of the incredible Agnes Von Weiss doll appeared on the screen, easily surpassing everything I had seen on the screen for the previous hour or so. She's a tour de force, a version of Agnes that is totally original but also has references to older ones, like High Gloss or Optic Verve. She's fierce and majestic, with her Gaultier Haute Couture Automn 2017 inspired ensemble (see it at the very end of the post). I'm happy she has the new sculpted glove hands. Her head jewellery can be worn as a necklace too! Preordered already! She's exclusive to the W Club members.

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Item # 91440
Devotion
Agnes Von Weiss® Doll
Fashion Royalty®:
The Sacred Lotus Collection
Approx. Ship Date: Winter 2018-19
Price: $155.00 US
2018 W Club Event Exclusive
Edition Size: TBD

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Head Sculpt: Agnes Von Weiss
Body Type: FR 6.0
Foot Sculpt: High-heeled
Skin Tone: Cream
Hair Color: Auburn
Eyelashes: Yes, Hand-applied
Quickswitch: No

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Included:

12.5-inch fully articulated doll with rooted hair and hand-applied eyelashes;
Tuxedo jacket inspired asymmetric drape over dress;
Long black metallic strapless dress;
Black "patent leather" purse with "gold" chain/charm detail;
Strappy high-heels made out of thin black ribbons;
"Gold" earrings w/ attached hair jewel with black inset "stones";
Multiple "gold" bracelets with black inset "stones";
"Gold" statement ring with black "stone";
Long black faux-leather gloves (featuring molded gloved hand);
Traditional henna tattooed forearms and matching alternate tattooed hands;
Doll stand;
Certificate of authenticity.

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Final fabrics, colors and textures to be announced. For adult collectors ages 15 and up only. All text and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2018 and may not be reprinted or disseminated without express written permission. 
FASHION ROYALTY, POPPY PARKER, NU. FACE, EAST 59TH, THE INDUSTRY and all other character marks followed by ™ or ® are trademarks of Integrity Toys, Inc. Chesapeake City MD USA 21915. All rights reserved.
The W Club is a trademark of Intercap Merchant Partners, LLC. All rights reserved.
Doll Photography by Jayme Thornton. Layouts and graphics by Alain Tremblay, Marketing

Gaultier Couture Automn 2017 - Photo: Yannis Vlamos / Indigital.tv

Gaultier Couture Automn 2017 - Photo: Yannis Vlamos / Indigital.tv

Fashion Fairytale: Integrity Toys Convention part 4 - the welcome gala and East 59th cocktail

Time to check out the first day of the convention, right? An Agnes Von Weiss doll was waiting for everyone at their table, sitting on a giant throne, dressed in a look inspired by the Evil Queen in Snow White. None other than Poppy Parker was the giveaway doll of the evening, in a Snow White inspired look. And everyone received a Nadja Rhymes doll, part one of the "Build-a-Giftset" box they had received at registration. It looks like she is the reincarnation of Sleeping Beauty. After the ballroom festivities ended, those who had purchased a ticket headed to the East 59th Afterhours Cocktail, featuring Evelyn and Constance as Cinderella and her wicked step-mother. Below are the dolls of the first day.

 

Item # 91427

The Queen of Everything

Agnes Von Weiss™ Dressed Doll

The Fashion Royalty® Collection

The 2017 Integrity Toys Convention: Fashion Fairytale

Table Centerpiece

Edition Size: 420 Dolls

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Best Fashion Royalty doll of the convention so far is this gorgeous Agnes. Perfectly reimagined as the Evil Queen from Snow White, she fits the role to a t. The hairstyle looks much better here than on Sea Devil Veronique and her face paint is amazing. But a Queen should have had more amazing jewellery than stud earrings and a simple chain choker. Pity that the two tiered hemline is the only way to see the purple colour of the underskirt.

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Item # PP127

Fairest of All

Poppy Parker® Dressed Doll

The 2017 Integrity Toys Convention: Fashion Fairytale

Dinner Event Giveaway Doll

Edition Size: 600 Dolls

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Beautiful doll but a meh dress. Snow White should not be dressed in white just because of her name! The rose choker should have been an apple one, no? The braid at the front reminds me of the Nu Face Gretel. I hope those boots have a zipper at the back.

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Item # 82090

A Sweet Dreams Welcome Multi-Part Giftset

Nadja Rhymes™ Dressed Doll

The NU. FACE Collection

The 2017 Integrity Toys Convention: Fashion Fairytale

Build-a-Giftset Part A

Edition Size: 600 Dolls

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Blonde suits Nadja. After going platinum in this year’s Nu Face collection, she gets to be one again for the convention. Her style could be the link between the two latest Nu Face collections, she could easily fit in both.

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Item # 73008

Wicked Glamour

Constance Madssen™ Dressed Doll

The East 59th™ Collection

The 2017 Integrity Toys Convention: Fashion Fairytale

Special Event Giveaway Doll

Edition Size: 200 Dolls

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Beautiful Wicked Step Mother interpretation and so chic. She should have had better earrings though. Villains always outdress their hero counterparts, it’s a fact. 

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Item # 73007

Midnight Glimmer

Evelyn Weaverton™ Dressed Doll

The East 59th™ Collection

The 2017 Integrity Toys Convention: Fashion Fairytale Exclusive

Edition Size: TBD

Estimated Delivery: Spring 2018

Price (Non-Attendees): $160.00 US + Shipping and Handling

Price (Convention Attendees Only): $140.00 US + Shipping and Handling

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THIS DOLL CAN BE PRE-ORDERED DIRECTLY THROUGH INTEGRITY TOYS BEFORE OCTOBER 30TH, 2017 AT NOON EASTERN TIME. Attendees got their preorder links at convention and non attendees got theirs through W Club.

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Doll Tech Specs:

Head Sculpt: Evelyn Weaverton™

Body: East 59th

Foot Sculpt: High-heeled

Skin Tone: Cream

Hair Color: Luxe Blond

Eyelashes: Yes, Hand-applied

Quickswitch: No

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Evelyn Weaverton is a 12.5-inch fully articulated fashion doll with rooted hair and hand-applied eyelashes. Dressed in a vintage gown, embellished with black glitter dots. Includes a tiara, long gloves, shoes and jewelry. For adult collectors ages 15 and up only. This doll cannot stand alone; a doll stand is included.

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A Dior Cinderella? Take my money! Fantastic doll, recreating the famous Junon and Venus gowns from Christian Dior. I guess it’s production issues that prohibit the dress to be completely embroidered (the price would probably skyrocket) so they went for a combination of the two gowns, but still she looks awesome. She is available to preorder, both to attendees but also to W Club members who did not go to the convention, with a slightly higher price. See the original Dior gowns below.  Junon is the French version of Juno or Hera, the goddess wife of Jupiter or Zeus. Her animal symbol was the peacock and Christian Dior tried to imitate the effect of its feathered tail with embroidery in an abstract way.

"Junon" - at the Metropolitan Museum of Art, Costume Institute.Design House: House of Dior (French, founded 1947) Designer: Christian Dior (French, Granville 1905–1957 Montecatini) Date: fall/winter 1949–50Culture: FrenchMedium: silk, plasticCredit …

"Junon" - at the Metropolitan Museum of Art, Costume Institute.

Design House: House of Dior (French, founded 1947)

Designer: Christian Dior (French, Granville 1905–1957 Montecatini)

Date: fall/winter 1949–50

Culture: French

Medium: silk, plastic

Credit Line: Gift of Mrs. Byron C. Foy, 1953

Accession Number: C.I.53.40.5a–e

"Venus" gown at the Metropolitan Museum of Art, Costume InstituteDesign House: House of Dior (French, founded 1947) Designer: Christian Dior (French, Granville 1905–1957 Montecatini) Date: fall/winter 1949–50Culture: FrenchMedium: silk, sequins, rhi…

"Venus" gown at the Metropolitan Museum of Art, Costume Institute

Design House: House of Dior (French, founded 1947)

Designer: Christian Dior (French, Granville 1905–1957 Montecatini)

Date: fall/winter 1949–50

Culture: French

Medium: silk, sequins, rhinestones, simulated pearls

Credit Line: Gift of Mrs. Byron C. Foy, 1953

Accession Number:C.I.53.40.7a–e

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Note: all dolls pictured in these photos are prototypes; final colors and textures may vary slightly. All doll photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2017 and may not be reprinted or disseminated without express written permission. The W Club is a trademark of Intercap Merchant Partners, LLC. All rights reserved. Doll Photography by Jayme Thornton and/or Alain Tremblay Layouts, Graphics and 3D renderings by Alain Tremblay, Marketing.