The Italian Fashion Doll convention is coming - are you ready?

​One of the best things about collecting fashion dolls is meeting extraordinary people with the same passion and exchanging ideas, making friendships and get creative with them. Best place to do that in real life is attending a fashion doll convention. For years I have been yearning to go to one of them, especially the grand events that get organised in the US. Budget of course gets always in the way for far away trips like that. Europe is closer, the conventions might be smaller but there are many of them and the costs are significantly lower.

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​So I took the plunge and finally decided to attend a European convention, especially after discovering it would be the first one featuring a specially made exclusive Poppy Parker for it. The Italian Fashion Doll Convention, held annually in Milan, begins on the 18th Of May and I am happy to announce it will be my first convention. I cannot wait to finally meet all those wonderful fellow fashion doll collectors that are, for now, online friends and acquaintances and enjoy three days full of fashion dolls.

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Not only that, two very talented people will be attending as well, making the event even more special: David Buttry will be in Milan to present the very first exclusive european Poppy Parker on Friday, 18th of May. And then, Linda Kyaw, the well known Mattel designer, will be attending the Barbie gala dinner on Saturday, 19th of May. Both designers will be signing dolls on Sunday, 20th of May. The theme of the event is Cartoonia, so the whole convention is inspired by cartoons, comics and animation. And apart from the exclusive Poppy Parker and the Barbie convention doll, there is an extra doll, for those who chose the corresponding package, made by the very talented duo Magia 2000.

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What happens on Sunday you ask? Well, apart from the signing events with David and Linda, there will be a huge doll bazaar, filled with every kind of fashion doll, available both to attendees and the general public. Lots of dealers, doll creators and doll fashion designers will be selling their wares. See them below.

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But that’s not all. There was also an auction of specially made OOAK dolls, to benefit a very special cause. Because fashion doll people are people who care for others. This year the recipient of the proceeds from the auction is the Dynamo Camp. Dynamo Camp is the first camp of Therapeutic Recreation in Italy, specially designed to accommodate - for free - children suffering from serious and chronic diseases, from 6 to 17 years in therapy and in the period after hospitalization. These are mainly children affected by haematological cancers, neurological issues and diabetes. Dynamo Camp will offer these sick children the opportunity to go back to being "just children" spending a week of fun in a safe and secure environment. The auction was online here, ended on Monday afternoon.

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Check out more details about the various events throughout the duration of the convention below.

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There will also be some great presentations on Saturday.

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The results of the photo competition shown below will also be announced!

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And here is the schedule for all days. See you in Milan!

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Barbie Fashion Icons hits the Milan catwalk again

It's autumn so fashion weeks are running one after another, from New York to London to Milan and Paris. Vogue Italia, in collaboration with Mattel and fashion designers, once again organised a Barbie Fashion Icons exhibition along Milan Fashion Week at Palazzo Morando from the 21st of September.


The fashion designers this time are:

  • Massimo Giorgetti for Emilio Pucci
  • Alessandra Facchinetti for Tod’s
  • Alessandro Dell’Acqua for Rochas
  • Salvatore Ferragamo Creative Team
  • Sébastien Meyer and Arnaud Vaillant for Courrèges
  • Lorenzo Serafini for Philosophy
  • Arthur Arbesser for Iceberg
  • Tommaso Aquilano and Roberto Rimondi for Fay
  • Peter Dundas for Roberto Cavalli
  • Veronica Etro for Etro



The designers picked their preffered version of the doll, curvy, petite, tall etc. and created a unique fashion for her, showcasing their brand's vision for Barbie. Matching accessories were also designed and made. The results are sublime and once again prove how creative the doll world can become. 



Peter Dundas for Roberto Cavalli

The September issue of Vogue Italia also had an interview with Richard Dickson, President and CEO of Mattel. A small sample of the article is here.



Lorenzo Serafini for Philosophy

The magazine issue also features the photo shoot on a special thick paper four page insert while their Vogue Talents supplement also features a full page feature with the second photo.



Alessandro Dell’Acqua for Rochas



Arthur Arbesser for Iceberg



Alessandra Facchinetti for Tod’s



Massimo Giorgetti for Emilio Pucci



Salvatore Ferragamo Creative Team



Sébastien Meyer and Arnaud Vaillant for Courrèges



Veronica Etro for Etro



Tommaso Aquilano and Roberto Rimondi for Fay

All photos courtesy of Mattel and Vogue Italia. Photography and set design by Adrian Gidi.

An Oriental Obsession for a good cause - Barbie goes geisha!

As part of the 10th edition of Firenze4Ever, LuisaViaRoma joins forces with Mattel to produce a limited edition Barbie designed by Japanese artist Hiroyuki Kikuchi. All proceeds will go towards the fight against breast cancer. The eBay Auction starts 12 Jan 2015. Firenze4Ever is a twice-yearly event hosted by LuisaViaRoma just before the Pitti shows in Florence.


Introducing Oriental Obsession Barbie, the latest addition to the Mattel family. The one-of-a-kind doll is realized by Mario Paglino and Gianni Grossi, members of Mattel’s special event team and the creative duo behind Magia 2000. The pair carefully crafted the doll’s oriental-inspired look based on images drafted by Hiroyuki Kikuchi. Hiroyuki Kikuchi is an art-director, illustrator and photographer. The Tokyo- native has curated important projects and campaigns in luxury sectors ranging from fashion to cars. Resident in Italy since 2003, he collaborates with major fashion, luxury and gourmet brands. His illustrations have been published in Vogue Italia and other international mastheads. 


Hiroyuki will create six different designs as part of the event at the LuisaViaRoma concept store over the first two days of Firenze4Ever. Inspired by the Oriental Zodiac, each of the pieces of artwork will be on display in store for the duration of Pitti Immagine. Only ten unique pieces have been produced, making Oriental Obsession Barbie a true collector’s item. The ten limited edition dolls will be auctioned off as part of Firenze4Ever 10th Edition and all proceeds will go towards the Anastacia Fund and the fight against breast cancer.


Internationally recognized singer/songwriter Anastacia has released a total of five studio albums and sold over 30 million records to date. A true survivor, Anastacia is a committed spokesperson for breast  cancer awareness who continues to share her own story and support others through her work with the Anastacia Fund. The Anastacia Fund was established through The Breast Cancer Research Foundation with the purpose of raising awareness and funds for research on breast cancer. After being diagnosed herself in 2003, Anastacia turned her effort toward the fight against breast cancer. The international superstar users her influence and public status to further the cause and is determined to help women take charge of their own health. Anastacia will represent the project, kicking off the auction at the LUISAVIAROMA concept store in Florence on Monday 12 January. The limited edition Oriental Obession Barbie will be auctioned on Ebay, with proceeds going towards the Anastacia Fund.


Magia2000, the artistic duo formed by Mario Paglino and Gianni Grossi, was playfully originated in 1999, during a warm sunny day, chaperoned by a playline Barbie sold as a magazine gadget. This way, the pure pleasure of play entered their adult lives.  They are creating these 10 incredible official Barbie dolls for Mattel Italy and LuisaViaRoma, following the design of the Japanese artist Hiroyuki Kikuchi. Their magnificently detailed craftsmanship and artistry is obvious once again in this latest of their creations.