Integrity Toys 2016 unveil: My Little Pony collection < 3 MLP

Integrity Toys announced last year that they had secured the license from Hasbro to do < 3 MLP (My Little Pony) inspired dolls to honour the fans of the My Little Pony brand.  This special-edition collection includes six fashion dolls and figures inspired by My Little Pony brand enthusiasts and fans of all ages, four boys and two girls. Each fan figure keeps the theme of their favourite MY LITTLE PONY character, wearing clothing and accessories inspired by that pony, complete with a "cutie mark" on their respective figures i.e. a tattoo matching the one on the pony. 

I was not expecting to like anything in this collection. It was a nice surprise to find that most of the dolls are looking great and I am already thinking of buying one of them. Jesse Ayala, the designer of this collection, has done an outstanding job in creating the dolls inspired by fans inspired by the ponies. The attention to detail and realisation is great and I am sure that the series, available in a staggering release through IT Direct only (and not through dealers) will be a success. Jesse also said that Alain helped him with the pony images on clothes and accessories and the design of the skateboard graphics. Each doll is an edition of 500, retailing at $130. w Club members will have the privilege of ordering ahead of public.

Item # 14079
sonic_rainboom_92
Rainbow Dash™ Inspired Dressed Fashion Figure
The < 3 MLP™ Collection
Order Date: September 12th, 2016 (for W Club Members) and September 13th for the General Public
Limited Edition Size: 500
Suggested Retail Price: $130.00


Doll Tech Specs:
Body Type: Homme Body
Quick Switch Feature: No 
Skin Tone: Light Honey
Hair Color: Dark Brown
Eyelashes: No


Self-confident, athletic and loyal just like his favorite pony, RAINBOW DASH, sonic_rainboom_92 (as his friends know him online) is into fitness, extreme sports, superheroes and comic books. Fully articulated 12.5-inch (31.75 CM) plastic fashion doll with rooted hair. Doll cannot stand alone and some poses may require hand support, a doll stand is included. This collectible contains small parts and is not recommended for children below 36 months of age. For adult collectors 15 years old and up only.



He's incredible looking, despite the pony mane on the hoodie. This is the one I will try to get when released. I love everything about him and his face is gorgeous too. The sculpt used is from the Jem & The Holograms doll Anthony Julian. I did not get that one, but this incarnation rocks. Great accessories too, the sneakers and the backpack are amazing. Love the t-shirt too.


Item # 14080
sparkling_stargazer
Twilight Sparkle™ Inspired Dressed Doll
The < 3 MLP™ Collection
Order Date: September 12th, 2016 (for W Club Members) and September 13th for the General Public
Limited Edition Size: 500
Suggested Retail Price: $130.00


Doll Tech Specs:
Body Type: The Industry (New body type!)
Quick Switch Feature: No 
Skin Tone: Japan
Hair Color: Deep Navy with Hot Pink Streak
Eyelashes: Yes, Hand-applied


Highly-social, smart and organized just like her favorite pony, TWILIGHT SPARKLE, sparkling_stargazer (as her online friends know her) is into astrology and the arcane arts. Fully articulated 12.5-inch (31.75 CM) plastic fashion doll with rooted hair and hand-applied eyelashes. Doll cannot stand alone and some poses may require hand support, a doll stand is included. This collectible contains small parts and is not recommended for children below 36 months of age. For adult collectors 15 years old and up only.


This one is too cartoony, as expected. She is using the Jasper sculpt from the Dynamite Girls line. The skirt looks a bit Barbie play-line, other than that, the rest looks cute and in line with the brand license. Love the chic scarf tied at the bag.


Item #14081
rare_form_21
Rarity™ Inspired Dressed Fashion Figure
The < 3 MLP™ Collection
Approximate Relese Date: October 2016
Limited Edition Size: 500
Suggested Retail Price: $130.00


Doll Tech Specs:
Body Type: Homme Body
Quick Switch Feature: No 
Skin Tone: Japan
Hair Color: Bright Purple
Eyelashes: No


rare_form_21 loves everything that is beautiful and being the center of attention, just like his favorite pony, RARITY. He is a fashion designer and high-profile socialite involved in artistic charities, a social media "it boy". Fully articulated 12.5-inch (31.75 CM) plastic fashion doll with rooted hair. Doll cannot stand alone and some poses may require hand support, a doll stand is included. This collectible contains small parts and is not recommended for children below 36 months of age. For adult collectors 15 years old and up only. 


Eccentric and colourful guy here, he has the Tenzin sculpt from the Color Infusion line. Too purple hair from me, hahaha! His shirt looks like it has a velcro fastening but I could be mistaken. Very detailed accessories and the glasses are TDF!


Item # 14082
appleofmyeye
Applejack™ Inspired Dressed Fashion Figure
The < 3 MLP™ Collection 
Approximate Release Date: October 2016
Limited Edition Size: 500
Suggested Retail Price: $130.00


Doll Tech Specs:
Body Type: Homme Body
Quick Switch Feature: No 
Skin Tone: Hungarian
Hair Color: Blond
Eyelashes: No


Brave, reliable, strong, mature and hard-working just like his favorite pony, APPLEJACK, appleofmyeye (as his online friends know him) is totally into organic gardening and nature. Fully articulated 12.5-inch (31.75 CM) plastic fashion doll with rooted hair. Doll cannot stand alone and some poses may require hand support, a doll stand is included. This collectible contains small parts and is not recommended for children below 36 months of age. For adult collectors 15 years old and up only.


Cute as hell but that ponytail ruined it for me completely. Plus he's too baby-faced for a beard. He is using the Kieron sculpt from the Color Infusion line. I think I have enough clothes to replicate the look on one of my hommes but must find braces! The bag is a clever way to incorporate the Pony image, as was the clutch on Rarity.


Item # 14083
kind_pegasus95
Fluttershy™ Inspired Dressed Doll
The < 3 MLP™ Collection
Approximate Release Date: November 2016
Limited Edition Size: 500
Suggested Retail Price: $130.00


Doll Tech Specs:
Body Type: The Industry (New Body Type!)
Quick Switch Feature: No 
Skin Tone: FR White
Hair Color: Sandy Blond W/ Pale Pink Streak
Eyelashes: Yes, Hand-applied


Peaceful, kind and empathetic just like her favorite pony, FLUTTERSHY, kind_pegasus95 (as her online friends know her) enjoys singing, cartoon/anime style illustration, as well as collecting kawaii figurines, dolls and MLPs. Fully articulated 12.5-inch (31.75 CM) plastic fashion doll with rooted hair. Doll cannot stand alone and some poses may require hand support, a doll stand is included. This collectible contains small parts and is not recommended for children below 36 months of age. For adult collectors 15 years old and up only.


The diva of the collection, if there ever was one! This one uses the Erin 1.0 sculpt from Nu Face. She reminds me so much of Lana Del Rey. If I had not had an Erin already, I might go for her. It looks like her top has a velcro fastening too. Her choker and boots are perfection.




Item # 14084
okie_dokie_party
Pinkie Pie™ Inspired Dressed Fashion Figure
The < 3 MLP™ Collection
Approximate Release Date: November 2016
Limited Edition Size: 500
Suggested Retail Price: $130.00


Doll Tech Specs:
Body Type: Homme Body
Quick Switch Feature: No 
Skin Tone: FR White
Hair Color: Fuschia Pink
Eyelashes: No


Hyperactive, excitable, quirky, and outgoing just like his favorite pony, PINKIE PIE, okie_dokie_party (as his many many friends know him online) loves to make everyone smile and laugh. Fully articulated 12.5-inch (31.75 CM) plastic fashion doll with rooted hair. Doll cannot stand alone and some poses may require hand support, a doll stand is included. This collectible contains small parts and is not recommended for children below 36 months of age. For adult collectors 15 years old and up only. 


If they had to make a bubble gum male doll, this would be it. Perfect match for Barbie if you ask me! He is using the Auden sculpt from Dynamite Girls line. I love the skateboard and the Chuck Taylor inspired sneakers - great placement of the pony eye! 



Which one will you be getting if any?


The dolls, fashions and accessories depicted in the above product photos are prototypes. Final production colors and textures may vary slightly.  All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2016 and may not be reprinted or disseminated without express written permission. HASBRO and its logo, MY LITTLE PONY and all related characters are trademarks of Hasbro and used with permission. © 2016 Hasbro. All Rights Reserved. Graphics and Layouts by Alain Tremblay Marketing. Photography by Alain Tremblay
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Integrity Toys to release My Little Pony fashion dolls!

It seems Hasbro is so pleased with what Integrity Toys is doing for Jem and The Holograms that they are giving them another brand to release dolls for: My Little Pony (MLP). This line will be about MLP fan made looks (cosplay), not actual ponies (LOL). Let's read the press release:


Integrity Toys, Inc., under license from Hasbro, Inc., is thrilled to announce the "heart MY LITTLE PONY" fashion figure collection, a high end collectible series inspired by and made to honor the fans of the MY LITTLE PONY brand.
This special-edition collection that is guaranteed to be "at least 20% cooler" will include several fashion dolls and figures inspired by both male MY LITTLE PONY brand enthusiasts (often known in popular culture as "bronies") and female enthusiasts (often known as "pegasisters").
"The MY LITTLE PONY brand has the most amazing community of fans, based around the positive messaging showcased on the My Little Pony Friendship is Magic animated series" said Alain Tremblay, marketing director of Integrity Toys, Inc. "We cannot wait to showcase and honor their fandom through this unique and trendy series of collectible 12-inch figures, decked out in MY LITTLE PONY branded gear and more". Vaughn Sawyers, head designer for Integrity Toys added, "As MY LITTLE PONY fans are as firmly entrenched themselves in popular culture as the brand itself, and with fans on our own design team, we felt that now was the perfect time for a collection like this."
This is not the first time Integrity Toys has teamed up with Hasbro, Inc. Integrity also has been producing JEM AND THE HOLOGRAMS collectible dolls under license from Hasbro, Inc. for the past few years.
The heart MY LITTLE PONY figures, which will be done in 1:6 scale (approximately 12 inches tall) are set to be released approximately in the fourth quarter of 2015 and more details about their pricing and where to purchase them will be available closer to the release date.
In the meantime, Integrity Toys has released two prototype sketches, including one male figure and one female figure, and is taking an email sign-up notification list at its website at www.integritytoys.com/mlp. Interested consumers and media can sign up for this email list to get updates about the line and its upcoming release*.


While there is no further information aside from the official press release above, Integrity Toys mentioned the following about the dolls:


  • The male figures will have the current FR: Homme body and the female dolls will sport a new, yet to be unveiled body. There will be more details about this in future announcements.
  • Each figure will come displayed in a new package design, themed around each My Little Pony character associated with the doll or figure.
  • Fans can expect lots of little "themed" accessories and especially designed clothing pieces that express each doll's love for his or her favorite My Little Pony character.
  • This new collection may or may not be distributed via Integrity Toys' network of authorized dealers. Since IT does not have final costing yet, they cannot make this announcement at this time. Exact pre-ordering information will be released when IT is ready to unveil the collection approximately in the fourth quarter of 2015 (Winter 2015-2016).


So what do you think about this? It is certainly not of interest to me but I'm curious about the new body coming.

HASBRO and its logo, JEM AND THE HOLOGRAMS, MY LITTLE PONY and all related characters are trademarks of Hasbro and are used with permission. ©2015 HASBRO. All rights reserved. All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2015 and may not be reprinted or disseminated without express written permission.