A new doll line from Integrity Toys: East 59th

A few days ago, Integrity Toys sent W Club members four mysterious sneak peeks and everybody started talking about what they could be, if they were existing dolls or new ones and speculating on their style and fashions. At last, the company unveiled a brand new collection making its debut today online: EAST 59th! The line is actually continuing in the Victoire style, with elegant early 50s fashions. It has the same designer, the incredibly talented Chris Stoeckel, who collaborated with Alain Tremblay on the storyline. According to Integrity, the EAST 59th collection promises to take us back in time to chic and swanky 1950's New York... and where Victoire Roux will enter later... The collection premiered with four new dolls, two new characters so far and can be preordered from the Integrity Toys dealers. If you want them run, as many are already sold out. The new characters have new sculpts and a new body. The body is a modified Victoire body. The change is more in shape and details then size. Chris said they streamlined the body. The upper torso is Victoire's, the upper legs are Poppy's and the lower legs are Industry. The body can be dissassembled as the rest of Integrity dolls. The best thing is that all old Victoire fashions and shoes fit the new body perfectly. More dolls will be coming this year (Laird will be one of them) and Victoire will join the line in 2018. Let's check out the new dolls!

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Item # 73001

Luxurious Leisure

Constance Madssen™ Dressed Doll

The East 59th™ Collection

Approximate Ship Date: Summer 2017

Edition Size: 400 Dolls Worldwide

Suggested Retail Price: $135.00 US

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Doll Tech Specs:

Head Sculpt: Constance Madssen (New Sculpt!)

Hair Color: RavenEyelashes: Yes, Hand-Applied

Body Type: EAST 59th 1.0Foot Sculpt: Traditional High-Heeled Feet

Quick Switch Feature: No

Skin Tone: Cream

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Constance Madssen™ is a fully articulated 12.5 inch doll with rooted hair and hand applied eyelashes. This doll comes complete with all of the components needed to transform her look from day-to-night and back again. Of course, no modeling gig would be complete without the product to advertise (and be seen with!) and Constance has her own miniature pack of cigarettes and a signature cigarette holder. For adult collectors ages 15 and up only. This doll cannot stand alone; a doll stand is included.

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This is easily my favourite doll of the line. She stands far and above the rest, both as a doll and as an outfit. It's a classic hostess outfit (the main look) that transforms into a more casual, skin bearing look. The accessories are gorgeous and it looks like her shoes are not plastic like the rest of the line (more on that later). I'm pre ordering this one.​

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Item # 73002
Classic Glamour
Evelyn Weaverton™ Dressed Doll
The East 59th™ Collection
Approximate Ship Date: Summer 2017
Edition Size: 400 Dolls Worldwide
Suggested Retail Price: $135.00 US

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Doll Tech Specs:

Head Sculpt: Evelyn Weaverton™ (New Sculpt!)

Hair Color: Flame Red

Eyelashes: Yes, Hand-Applied

Body Type: EAST 59th 1.0

Foot Sculpt: Traditional High-Heeled Feet

Quick Switch Feature: No

Skin Tone: FR White

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​Evelyn Weaverton™ is a fully articulated 12.5 inch doll with rooted hair and features hand applied eyelashes. Ms. Weaverton opted for a look that can easily transform from a day look to an evening look with just the switch of a few pieces. The look comes with jewelry that complements the shade of her electric blue satin outfit, two pairs of assorted retro-looking shoes and a makeup set. For adult collectors ages 15 and up only. A doll stand and a certificate of authenticity is also included.

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The second character has a sculpt I'm not particularly fond of, at least in its first two presentations. This looks more 40s than 50s and I think it's more to do with the styling than the actual outfit. I love the hair colour and the accessories, although they should have included a bag - no woman of that era ever left home without a bag, her gloves and her hat. But the plastic shoes are a bit of a deal breaker. When I pay $135 for a doll, she should not have simple plastic pumps. Asked about this, Chris said it was done to give the dolls a retro doll feel. To me it simply looks cheap. He did say that the line will feature the handmade shoes Integrity Toys gives the other lines, so that is good. If I wanted plastic I'd buy Barbie for a fraction of the price.

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Item # 73003

Glittering Gala

Evelyn Weaverton™ Dressed Doll

The East 59th™ Collection

Approximate Ship Date: Summer 2017

Edition Size: 400 Dolls Worldwide

Suggested Retail Price: $135.00 US

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Doll Tech Specs:

Head Sculpt: Evelyn Weaverton™ (New Sculpt!)

Hair Color: Brunette

Eyelashes: Yes, Hand-Applied

Body Type: EAST 59th 1.0

Foot Sculpt: Traditional High-Heeled Feet

Quick Switch Feature: No

Skin Tone: FR White

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​Evelyn Weaverton™ is a fully articulated 12.5 inch doll with fully rooted hair and features hand applied eyelashes. With its removable, perfectly draped lavender train, Evelyn's elegant gown transforms from a look designed to "wow" any crowd, to a sophisticated cocktail attire. The doll comes complete with an specially-marked miniature bottle of Veuf Christoph Pomarin Cuvée 1951 champagne, two champagne flutes, long opera-length gloves, a floral head piece, jewelry and a pair of retro-looking molded shoes. For adult collectors ages 15 and up only. A doll stand and a certificate of authenticity is included.

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I think this second version of Evelyn (who is actually named after Chris's grandmother) is not as glamorous as th previous one. The dress reminds me of the one Monaco Vanessa was wearing. The cocktail look is more early sixties, it could feature easily in the TV series Feud. And plastic shoes again.

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Item # 73004

Captivating Cocktails

Constance Madssen™ Dressed Doll

The East 59th™ Collection

Approximate Ship Date: Summer 2017

Edition Size: 400 Dolls Worldwide

Suggested Retail Price: $135.00 US

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Doll Tech Specs:

Head Sculpt: Constance Madssen™ (New Sculpt!)

Hair Color: Luxe Blond

Eyelashes: Yes, Hand-Applied

Body Type: EAST 59th 1.0

Foot Sculpt: Traditional High-Heeled Feet

Quick Switch Feature: No

Skin Tone: Cream

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​Constance Madssen™ is a fully articulated 12.5 inch doll with rooted hair and hand-applied eyelashes. Ms. Madssen is wearing a tailored costume that can go from day to night with just a few simple changes of accessories. The doll comes complete with two different pairs of shoes, a "fur" stole, two cocktails, a doll-sized menu from the swanky Hawthorn Room (the place where everyone on East 59th likes to hang out and gossip), a chic hat, a clutch, gloved hands and pearls. For adult collectors ages 15 and up only. A doll stand and a certificate of authenticity is also included.

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This version of Constance pales in comparison to the first one. Although she comes with nice accessories, there's something about her that makes her look plain. Maybe if the fabric of the suit was in a houndstooth pattern or tweed... Something else that I'd like to see in this era are the shorter hairstyles most women were sporting, barely reaching the shoulders. The long hair looks a bit dated for this decade and especially for models of the time.

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We have seen the cocktail glasses before in IT dolls. Notice the painted glove hands, with dots that mimic the leather perforated driving gloves of old. So, are you getting any of the new line dolls? 

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One last thing: the packaging! Integrity Toys' resident packaging expert, Alain Tremblay, created a brand-new, collector-friendly package for these new collectibles! Each new mini trunk-like package features a sturdy tray construction with individual doors to make sure all of those little glamorous accessories are kept safe and sound! Here's a 3D rendering of the package to give you an idea of what to expect when the new dolls start shipping approximately in the Summer of 2017.

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All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2017 and may not be reprinted or disseminated without express written permission. East 59th and all other character marks followed by ™ or ® are trademarks of Integrity Toys, Inc. Chesapeake City MD USA 21915. All rights reserved. The W Club is a trademark of Intercap Merchant Partners, LLC. All rights reserved.

Doll Photography by Jayme Thornton

Layouts, Graphics and 3D renderings by Alain Tremblay, Marketing.

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Integrity Toys first 2017 news - streamlining the doll bodies

Integrity Toys through their W Club sent new information about updates to their doll bodies and finalised their naming so that everyone can understand which body they are talking about. They also announced that this year is the last one with the Jem And The Holograms line, the status of the Hommes update and that the mix-up with the skin tone of Agnes from the Sister Moguls set was a typo (so the two dolls had the same skin tone from the beginning). Let's see what's up then:

The Future of the JEM AND THE HOLOGRAMS™ License 

IT officially announced that their licensing agreement for the brand will come to an end at the end of 2017. To complete the brand there will be a final wave of four collectibles, released throughout the year and the W Club has obtained the right to continue offering first dibs to its members ahead of the general public. An as-promised accessory set will be included as well.

FR2013 and NU. Face 2.0 Bodies

-The silhouette and proportions will remain the same, with the exception of the knees.
-Based on collector feedback, the knees are being refined to a more natural and realistic rounded shape.
-The waist articulation is being phased out completely (again based on feedback).
-In addition to the current lower legs which will still be used, new lower legs which feature new articulated flat feet are being created. This will now allow the FR and NU. Face girls to wear flat shoes and sandals. New dolls will come with either flat (the new style) or arched (the currently used style) feet/lower legs. You will be able to swap the lower legs with currently existing ones.

Poppy Parker 1.0 Body

-The sculpt/silhouette will remain the same. THIS IS STRICTLY AN ENGINEERING UPDATE.
-Starting with the next Poppy Parker doll that is unveiled, it will be possible to completely take the body apart down to its base components. Feet will be removable.
-In addition to the current articulated ankle and coming removable feet, Poppy will now have the possibility to wear high-heels like all of our other dolls, since she will be able to share the lower legs featured on "The Industry" branded dolls.
-Since the current foot can now be removed, a new flat foot sculpt is being developed (slightly different from the FR one, to be more in proportion with Poppy's height). Poppy will be able to wear new flat shoes at some point in the future.

Homme 1.0 Body

-The sculpt/silhouette will remain the same. THIS IS STRICTLY AN ENGINEERING UPDATE.
-Starting with the next male doll released, it will be possible to completely take the body apart down to its base components. This will make repairs and replacements (whenever needed) even easier than before, as bodies will no longer need to be returned should any issue arise with a body part.

The Industry

-No actual change to the body itself. 
-The new lower leg that features flat feet will also fit this body and will be used from time to time, if the style of clothing calls for it. As per above, this will be shared with the Poppy Parker body and will give the design team more possibilities in terms of styles and looks that can be created.

New Body Reference Names Coming in 2017

With all the new updates coming and to allow everyone to keep track of the changes, we have decided to rename all of the different bodies. This was implemented to help everyone easily keep better track of what's what.

The newly revised FR2013 body will now be known as "FR 6.0"

The newly revised NU. Face body will now be known as "NF 3.0"

The newly engineered Poppy Parker body will now be known as "PP 1.5"

The newly engineered Homme Body will now be known as "FRH 1.5"

THE INDUSTRY body will be referred as "TI 1.0" since no actual changes to the sculpt or otherwise have been made, except for the use of the optional flat feet, which will be featured from time to time depending on the style being offered.

Status of the New Homme Line

The new body is still being developed. For the time being, the current male silhouette will remain in use (with the addition of the "pop-out" feature).

Informational And Other Errors

This below is the exact, un0edited text from the W Club email, explaining the mix up with the Agnes skin tone from the Sister Moguls set.

We want to add in here a reminder explainer that the W Club is a separate entity from Integrity Toys and is run as such. As we mentioned earlier, our team acts as the collectors' voice at the table, bringing the Company information and feedback as a representative of the collector base. We also manage specifically the running of the Club and our leadership does provide some consultative services to Integrity, as well.
As part of our agreement with Integrity- and with you- is to provide you with first to know information as well as updates, we do get our information directly from Integrity. Being that many on our Club team, including our founder, are very "attention to detail oriented" (a nice way of saying "Type A"), we always ask to confirm information at least three times-- usually more. As there are a number of humans involved in each step of the process (design, production, marketing, shipping, etc.) and humans are prone to make a mistake from time to time, that information sometimes is or becomes incorrect without any of us knowing. This frustrates us, as we strive to always be helpful and accurate and because we know it is frustrating to you as a customer.
If there is a change in a product, it's typically not because Integrity decided on a whim to change something and not tell anyone. It's usually a communication error in the factory, whose employees speak a different language. It's not an excuse or excusable per se, but that's the reality. It's one that the Integrity team is aware of and is focused on fixing. While they will strive for 100% accuracy, I would expect that, with humans involved, that will not be the case.
If an informational error, such as us being told that Sister Moguls' Agnes was Cream instead of Japan skin tone (which you as collectors found out in receiving your items before anyone at the W Club staff did) creates a problematic issue for you, your first step is to contact Patient Care (patientcare@integritytoys.com). This is run directly by Integrity Toys to solve any product-related issues. Please note that while we all live online what seems like 24 hours a day, the Patient Care team, led by the lovely Veronique Lambert, can take several days to respond depending on email traffic, so please give them a few business days for a response. The team always does everything to answer as fast as they can.
If the issue is just annoying but you are still happy with your product and don't need any action taken, rest assured we all know of the annoyance and are in constant communication with Integrity to try to minimize those types of issues from happening again in the future.
If you are having problems getting a satisfactory response from Integrity after a few days or just want to tell us what's on your mind, you can reach out to the W Club Liaisons at wclub@integritytoys.com. We are just that- liaisons- to follow up and to pass on information on your behalf to the company, but we are always happy to try to make you happy.
You can also contact us if you think there may be something that shifted to get an updated piece of information.
We, as the W Club team, are busy working on our registration to come soon and other fun offerings for W Club members, as well as continuing to pass on real-time feedback to Integrity, so we hope that you find our offering valuable and we look forward to continuing in your service.


All text and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2017 and may not be reprinted or disseminated without express written permission.

Poppy Parker, Fashion Royalty, NU. Face and all other trademarks followed by ™ or ® are registered trademarks of Integrity Toys, Inc. Chesapeake City MD USA 21915. All rights reserved. 

HASBRO and its logo, JEM AND THE HOLOGRAMS and all related characters are trademarks of Hasbro and used with permission. © 2017 Hasbro. All Rights Reserved.

Graphics and Layouts by Alain Tremblay Marketing.

First photos of the new articulated Silkstone Barbies are out!

The new year has begun and with it new fashion dolls are starting to appear. Some of the most anticipated dolls this year will be the articulated Silkstone dolls that were announced late last year. The first images have already appeared from three different sources: an interview in Wall Street Journal of Mary Jordan, stylist for Mattel (to read the interview google the article and read it from there as it is locked if you try to access it directly from the link), the instagram stream of another Barbie stylist and designer, Zlatan Zukanovic. and the official Barbie Collector site with a Robert Best interview. The dolls look really good and if the quality of the vinyl is the same as their non-articulated sisters, the bodies will be a hit for re-boding some of my Mattel dolls, depending on the final price of course.


The image above is from the Barbie Collector interview of Robert Best.


In this photo we can see four different versions of the new Silkstone.


The dolls seem to have two different bust sizes - or is it just an illusion?


Tools of a doll stylist - and the new articulated Silkstone as a red head.


Zukanovic posted this doll in his Instagram feed.


A close up.


And another shot - if I get more than one, I might keep one complete.

Photos courtesy of Wall Street Journal/Emily Berl (first three from top) and Zlatan Zukanovic (last three).

Integrity Toys to release My Little Pony fashion dolls!

It seems Hasbro is so pleased with what Integrity Toys is doing for Jem and The Holograms that they are giving them another brand to release dolls for: My Little Pony (MLP). This line will be about MLP fan made looks (cosplay), not actual ponies (LOL). Let's read the press release:


Integrity Toys, Inc., under license from Hasbro, Inc., is thrilled to announce the "heart MY LITTLE PONY" fashion figure collection, a high end collectible series inspired by and made to honor the fans of the MY LITTLE PONY brand.
This special-edition collection that is guaranteed to be "at least 20% cooler" will include several fashion dolls and figures inspired by both male MY LITTLE PONY brand enthusiasts (often known in popular culture as "bronies") and female enthusiasts (often known as "pegasisters").
"The MY LITTLE PONY brand has the most amazing community of fans, based around the positive messaging showcased on the My Little Pony Friendship is Magic animated series" said Alain Tremblay, marketing director of Integrity Toys, Inc. "We cannot wait to showcase and honor their fandom through this unique and trendy series of collectible 12-inch figures, decked out in MY LITTLE PONY branded gear and more". Vaughn Sawyers, head designer for Integrity Toys added, "As MY LITTLE PONY fans are as firmly entrenched themselves in popular culture as the brand itself, and with fans on our own design team, we felt that now was the perfect time for a collection like this."
This is not the first time Integrity Toys has teamed up with Hasbro, Inc. Integrity also has been producing JEM AND THE HOLOGRAMS collectible dolls under license from Hasbro, Inc. for the past few years.
The heart MY LITTLE PONY figures, which will be done in 1:6 scale (approximately 12 inches tall) are set to be released approximately in the fourth quarter of 2015 and more details about their pricing and where to purchase them will be available closer to the release date.
In the meantime, Integrity Toys has released two prototype sketches, including one male figure and one female figure, and is taking an email sign-up notification list at its website at www.integritytoys.com/mlp. Interested consumers and media can sign up for this email list to get updates about the line and its upcoming release*.


While there is no further information aside from the official press release above, Integrity Toys mentioned the following about the dolls:


  • The male figures will have the current FR: Homme body and the female dolls will sport a new, yet to be unveiled body. There will be more details about this in future announcements.
  • Each figure will come displayed in a new package design, themed around each My Little Pony character associated with the doll or figure.
  • Fans can expect lots of little "themed" accessories and especially designed clothing pieces that express each doll's love for his or her favorite My Little Pony character.
  • This new collection may or may not be distributed via Integrity Toys' network of authorized dealers. Since IT does not have final costing yet, they cannot make this announcement at this time. Exact pre-ordering information will be released when IT is ready to unveil the collection approximately in the fourth quarter of 2015 (Winter 2015-2016).


So what do you think about this? It is certainly not of interest to me but I'm curious about the new body coming.

HASBRO and its logo, JEM AND THE HOLOGRAMS, MY LITTLE PONY and all related characters are trademarks of Hasbro and are used with permission. ©2015 HASBRO. All rights reserved. All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2015 and may not be reprinted or disseminated without express written permission.

Integrity Toys Gloss Convention 2014: part II - Nu Face reveal

As Integrity Toys had announced earlier in the year, the new NuFace body would be revealed in the convention W Club Luncheon - and so it was. The new body is a slimmer version of the new Fashion Royalty body: it has a smaller bust, slightly slimmer waist and a perkier bum, as Integrity Toys' senior designer, the talented Vaughn Sawyers said during the event, talking about the line to attendees. Let's see what dolls were presented.

Item # 82055
Sensuous Affair
Giselle Diefendorf™Dressed Doll 
W Club Luncheon Exclusive Centerpiece Doll 
Limited Edition of 400 Dolls


Giselle was the centerpiece doll for the luncheon and so she was the first one shown to the participants. The outfit was based on something Vaughn and Jessy Ayala saw somewhere, Jessy sketched a version and Jason Wu had it tweaked to fit his vision and style. She looks gorgeous.


Item # 82056
Chrome Noir
Erin Salston™ Dressed Doll 
W Club Luncheon Exclusive Giveaway Doll 
Limited Edition of 400 Dolls


The giveaway doll for everyone attending was Erin. She has the 2.0 version of Erin sculpt, again wearing shorts but this time in sequins and a halter neck, very 70s disco babe. Halter necks are back in fashion for real people too. She has a heavy, smoky eye/dark lips make up which fits the era and is also very current. Beautiful.


Item # 82057
Tantalizing 
Dominique Makeda™ Dressed Doll 
Official Workshop Doll 
Limited Edition of 300 Dolls


Dominique is now moved to the NuFace girls team. This was the doll for Uriah's 3D printing workshop, so you had to enroll there (if you did not, you missed on some great goodies) to get her. She looks very disco glam. I love her hair colour.


Item # 82058
Evening Siren
Ayumi N.™ Dressed Doll
IT Direct Store Exclusive
Limited Edition of 600 Dolls


Ayumi now has a new face (again), so this is version 3.0 of this character. Her 1.0 face has appeared in the Poppy Parker line this year so we are now missing the beautiful version 2.0 - hope it appears somewhere. She looks more Asian now than before, a bit like a younger version of the old Kyori sculpt. The doll was available to purchase during the final dinner of the convention. The outfit is navy  blue embroidered lace. Fantastic doll. 


**All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2014 and may not be reprinted or disseminated without express written permission.**